Golf Saudi ambassadors delivered excitement under the lights for home crowd at LIV Golf Riyadh

                           

 

 Golf Saudi’s world-class ambassadors wrapped up a thrilling showcase for local fans on the green during LIV Golf Riyadh, which took place from 6-8 February at Riyadh Golf Club. As the first of two back-to-back global golf events hosted in Saudi Arabia this month, the tournament marked another major step in Saudi’s rise as a premier golf destination, inspiring the next generation of Saudi champions.

Competing in front of the passionate home crowd, Golf Saudi ambassadors Dustin Johnson, Talor Gooch, Harold Varner III, Jason Kokrak not only showcased their skills on the green but also their commitment to developing golf in Saudi Arabia. By supporting grassroots programs, mentoring emerging talent, and promoting Saudi golf on the global stage, they are helping shape the future of the game in the country.

Adding to the local presence, Khaled Attieh, one of Saudi’s newest professional players and a recently announced Golf Saudi ambassador, was selected as reserve for the 2025 season-opening LIV event. His participation further underscored Saudi’s growing impact on the sport, as he gained valuable experience among some of the world’s top golfers.

Across the three-day showcase, huge crowds of fans enjoyed world-class golf, entertainment and experiences during the innovative nighttime format. With LIV Golf Riyadh now concluded, excitement is already building for the PIF Saudi Ladies International – taking place from February 13-15 at Riyadh Golf Club - where the world’s top female golfers, including more Golf Saudi Ambassadors, will return for another action-packed weekend of sport. 

Ambassadors bringing world-class experience to support Saudi golf’s growth

 

The Golf Saudi ambassador program features 20 elite players, with Ladies European Tour, LPGA Tour, Asian Tour, and LIV Golf stars making up the varied roster. Their influence extends beyond the professional circuit, serving as role models and advocates for growing the game at every level.

As part of Golf Saudi’s vision to develop the sport, these ambassadors provide aspiring players in Saudi Arabia with access to world-class expertise, bridging the gap between professional and amateur golf and inspiring local talent while positioning Saudi golf on the international stage.

Driving demand and inspiring future champions

 

Golf Saudi remains committed to making the sport more accessible to all, actively working to engage young players, increase participation, and cultivate future champions. By hosting world-class tournaments and offering development programs, Saudi Arabia is positioning itself as a hub for aspiring golfers, whether professional or amateur.

With Saudi Arabia rapidly becoming a key player in the global golf industry, the presence of world-class professionals in Riyadh at the recently-concluded LIV Golf and the upcoming PIF Saudi Ladies International, provides a valuable opportunity for young golfers to watch, learn, and aspire to compete at the highest level.

Golf Saudi partners with Topgolf Callaway Brands to bring golf’s leading global innovators to Saudi

                                           
 

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  The partnership includes the launch of Topgolf, the global golf entertainment experience, across KSA
• Golf Saudi will also become the official Saudi distributor of Topgolf Callaway Brands’ equipment and apparel brands
• Callaway Golf will outfit the Saudi national golf team and sponsor the Kingdom’s professional golfers

 

Saudi Arabia’s investment into the sports sector continues to take off with the announcement of a partnership between Golf Saudi, the Kingdom’s leading commercial developers of golf, and Topgolf Callaway Brands, the global leader in modern golf, bringing their golf entertainment venues and wider innovative product offering to Saudi.

 

This collaboration between Golf Saudi and Topgolf Callaway Brands not only aims to engage a wider audience through the latest technologies but also to co-innovate and propel the future of golf within Saudi, one of the world’s fastest-growing golf ecosystems.

 

Topgolf, the leading golf entertainment company, to open doors in Saudi Arabia

As part of the overall agreement, Topgolf – the world’s premier golf-entertainment experience with more than 100 outdoor venues globally – will launch in Saudi with three brand new facilities in Riyadh, Jeddah, and the Eastern Province. Future expansion to locations across Saudi Arabia are expected, with details to follow in due course.

Topgolf’s unique approach, combining a social experience with gamified golf, has brought the game closer to golfers and non-golfers alike. Recent research in the U.S. conducted by the National Golf Foundation (NGF) shows that 10% of all new golfers took up the sport following a visit to a Topgolf venue*.

                                          

Golf Saudi’s partnership with Topgolf Callaway Brands’ innovative product offering will serve to propel Saudi Arabia’s golf ecosystem 

In addition to the exclusive franchise agreement of Topgolf entertainment venues, Golf Saudi will also become the exclusive distributor of Toptracer technologies, which will bring the latest ball tracing technologies to the driving ranges that are to be built across the Kingdom.

 

Furthermore, Golf Saudi will become the official Saudi distributor of Topgolf Callaway Brands’ equipment and apparel brands, which include Callaway Golf, Odyssey, Ogio and TravisMathew. Callaway Golf will also sponsor Saudi’s professional golfers, as well as provide the official attire of the Saudi national golf team. TravisMathew and Ogio will become the equipment and apparel brands for the Saudi men’s, women’s, and junior national teams. 

 

With Saudi interest in golf growing every day, the arrival of Topgolf Callaway Brands, - which includes one of global golf’s most exciting brand names – into the Kingdom marks yet another key milestone in Saudi’s ongoing golfing development.

 

Noah Alireza, CEO of Golf Saudi – the commercial entity developing golf infrastructure in Saudi Arabia – said: “Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem. Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia, and to co-innovate to help shape the future of golf in Saudi and beyond.”

 

Alireza continued: “This partnership ladders back to Golf Saudi’s role in achieving the goals of Vision 2030. We are driven by improving the lives and opportunities of all Saudis and expats living in the country. Opening Topgolf will not only get thousands of people into playing golf and enjoying the health and wellness benefits that come with that, but it will also bring hundreds of new jobs to young Saudis, which is another part of our ambitions of building a far-reaching and sustainable golf ecosystem in Saudi Arabia.”

 

Managing Director and President, EMEA for Callaway Golf and former Topgolf Chief Franchise Officer Ben Sharpe said, “We’re excited to enter another market in the Middle East with three venues in Saudi Arabia. We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation. This partnership will ensure Topgolf Callaway Brands and Golf Saudi continue to drive the game of golf forward into the future, working together to explore and innovate, and develop what comes next in the game we love.”

 

Today’s announcement was made by Golf Saudi and Topgolf Callaway Brands – alongside Topgolf’s proprietary technology partner, Toptracer.

 

To find out more, visit www.golfsaudi.com or www.topgolfcallawaybrands.com.  

 

 

El CEO de Eventos de Golf Saudi, Mike Oliver, claro: "Queremos hacer crecer el golf femenino en todos los sentidos"

 

El CEO de eventos de Golf Saudi, Mike Oliver, habló con AL SOL DE LA COSTA y GOLF NEWS WORLD para valorar lo que ha sido el Aramco Team Series Sotogrande( jugado en La Reserva de Sotogrande ) y lo que puede venir con la entrada del capital árabe en este deporte tanto a nivel femenino como masculino.    

**VALORACION DE LOS ARAMCO TEAM SERIES. 

"Tras este segundo año de colaboración con el Ladies European Tour nuestro balance es muy positivo. Nos vamos muy contentos de la experiencia de Sotogrande en todos los sentidos. Y esto es lo mismo que nos han transmitido las jugadoras y los amateurs que han participado en La Reserva"

**OBJETIVO DE ESTE PROYECTO

"Dar la oportunidad a las jugadoras para que tengan crecimiento deportivo e ir unido a un incentivo económico fuerte con los premios. Creemos que el golf femenino puede crecer a nivel mundial y en esos estamos. Dar oportunidades de mejorar a las jugadoras es nuestro principal reto"

**BALANCE DEL FORMATO ARAMCO TEAM SERIES

"Muchos tenían dudas al principio, pero si analizamos estos dos años la gente está quedando contenta porque hasta se divierten en el campo. Esto es positivo para nosotros"

**LET Y 2023

"Estamos explorando otras líneas de colaboración. Aún no se puede anunciar, pero queremos tener más presencia en el LET con más torneos. ¿Volver a La Reserva?. Ya se dirá lo que sea en unos meses"

**GOLF EN ARABIA SAUDITA

"Está creciendo. Hace unos años no pasaban de una veintena de golfistas en todo el Reino. Ahora son casi 3.000 las mujeres que practican este deporte. Nuestro objetivo es llegar a las 100.000 en 10 años. Y de ellas que salgan muchas con opciones de ser profesionales en los Circuitos internacionales"

**PRESENCIA EN GOLF MASCULINO

"Tenemos buenas relaciones y nos gustaría hacer más cosas cuando tengamos la oportunidad, aumentando la inversión en este área´