sábado, 13 de julio de 2024




Galvin Green, the premium hi-tech golf apparel brand, has scripted a host of bold outfits headlined by the latest ultra-modern shirt styles for three of its leading Tour ambassadors taking part in The Open Championship at Royal Troon next week.


They include last month’s European Open champion Laurie Canter and fellow Englishman Jordan Smith, fresh from a strong showing at the BMW International Open where he finished in a tie for 2nd. The duo will be joined by Sweden’s Alexander Björk, who secured his PGA TOUR card for 2024 after finishing 11th in last season’s Race to Dubai rankings.


The colourful outfits are centred around three premium shirt styles from the Part Two shirt collection launched by the market-leading sustainable golf apparel brand last month. Here are the wardrobe choices that the three Team Galvin Green Tour stars are set to wear during the eagerly anticipated event.


Laurie Canter will be wearing the sophisticated MILLER short-sleeve shirt featuring an all-over golf ball print that is set to catch the eye of spectators on the challenging Ayrshire layout. Laurie has been scripted to wear the shirt in four different colours – Black/Atlantis Green (Thursday); Alaskan Blue/Navy (Friday); White/Cool Grey (Saturday); and Navy/White (Sunday) – along with the matching NIXON trousers in corresponding Black, Navy and Grey.


Jordan Smith comes into the final men’s major of the year in hot form and will start the week in the distinctive MACOY shirt in Navy/Red/White on Thursday, followed by the striking MELVIN style in Black/White (Friday) and the vibrant Atlantis Green (Saturday) and Cool Grey/White (Sunday) colours. The mechanical stretch NIXON trousers, available in an unmatched choice of 16 different size options, complete Smith’s outfit choices for his tenth major championship appearance.


Alexander Björk, who has played in Galvin Green apparel since turning Professional in 2009, will be looking to build on his best major finish of tied 17th at Hoylake last year wearing the sporty MILO shirt inspired by nerve signals connecting the human mind and body. The Swede will also wear the NIXON pants in three colours – Cool Grey, Navy and Black.


“These premium outfits have been designed to ensure our Tour Ambassadors look the part in front of huge global audiences and perform at the highest levels on the biggest stage,” said Conor Petters, Marketing Manager UK & Ireland. “Wearing our performance driven designs will hopefully give Team Galvin Green the edge to play their best golf at Royal Troon next week and we wish the guys all the very best,” he added.


All VENTIL8Ô PLUS shirts and trousers provide excellent moisture-transportation properties and breathability to keep the body dry, while offering UV 20+ protection in warmer temperatures. Easy to maintain, the garments also dry quickly and without the need to iron.


The players will also look to the responsibly sourced Galvin Green outerwear and mid-layers from the latest apparel lines where more than 80% of garments are crafted using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics, as outlined in the brand’s recently published Sustainability Review.


To explore the Galvin Green looks that will be worn at Troon, visit www.galvingreen.com.

martes, 2 de julio de 2024



-Leading golf apparel brand outlines its top pedigree & work in the field of sustainability- 


Leading high-tech golf apparel brand Galvin Green has set out its advances and future goals in a Sustainability Review published today that includes the company’s environmental progress and views of retail partners, suppliers, Tour players and customers on the importance of environmental considerations. 


The latest version of the brand's groundbreaking review showcases its relentless pursuit to produce responsibly sourced, long-lasting golf clothing that offer golfers the very highest levels of performance, while highlighting the fact that more than 80% of garments in the latest collections are produced using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics. 

“As this review illustrates, Galvin Green is leading the way when it comes to sustainable golf apparel,” said CEO Nicholai Stein. “I’m especially proud of our continued commitment to making long-lasting garments, because our priority is to craft world class products that are functional, look good and stand the test of time. The future looks bright for Galvin Green as we lead the drive towards recyclable golf clothing,” he added. 

The 43-page review, entitled Every Action Counts, details how Galvin Green operates in a responsible manner across every part of its business, plus how it measures sustainability across six different categories – company, sourcing, products, technology, relationships and the future. For example, the rigorous process in sustainable fabric sourcing can take up to two years before a new material is introduced to ensure the wearability is tested in a variety of playing conditions. 

“We favour sample-tested materials or globally recognised certifications as they typically offer superior quality in addition to meeting sustainability standards,” said Product Manager Sofia Ask-Klason. “Where possible, we opt for suppliers and manufacturers in Europe, as the transport distances are much shorter and the carbon footprint smaller,” she added. 

The product team conducts an extensive annual review of suppliers, measuring key 
performance indicators to guarantee high standards of product quality and 
longevity. Each supplier has a protocol and is ranked from 1 to 5 based on key factors, including delivery security, overstock issues, purchasing and product development, plus a host of essential sustainability KPIs. 


To ensure its 100% waterproof DRYVR rainwear collection remains unmatched in terms of top performance and long-lasting durability, the premium brand has always collaborated with fabrics renowned for their superior waterproof and breathability capabilities, while remaining alert to any potentially harmful chemicals used in the production process. 


According to two-time DP World Tour winner Jordan Smith, who has played in Galvin Green clothing since 2022, the brand’s clothing has him covered whatever the weather. “The waterproofs are easily the best on the market due to their high quality and could literally last a lifetime. For any golfer wanting the best products for all conditions, Galvin Green has it all covered, he said. 


Fellow DP World Tour professional and recent winner of the European Open Laurie Canter believes the superior quality and durability play a pivotal role in extreme conditions. “Galvin Green’s commitment to high-quality, long-lasting apparel is evident in every piece, providing a significant advantage on the course,” he said. 


One Galvin Green customer in Scotland sees purchasing a top-quality jacket as a worthwhile investment. “Well looked after and going strong for the best part of a decade now. My Galvin Green jacket still looks relevant to this day and has been a very reliable part of my bag in dealing with the harsh Scottish weather.” 


For more details about Galvin Green products visit www.galvingreen.com or read the full Sustainability Review at https://www.galvingreen.com/pages/sustainability-review

sábado, 29 de junio de 2024

Performance54 renueva su marca y se llama "54", con lo que muestra su intención de impulsar iniciativas innovadoras



La agencia deportiva mundial Performance54 adopta una nueva estrategia de marca y una nueva identidad que representan su pasión por superar los límites de lo convencional a través de la creatividad y la innovación.

Acompañado de la visión de enfrentarse a lo desconocido con la creencia en la oportunidad sin límites, el cambio de marca a “54” refleja tanto los audaces principios fundacionales de la empresa como su misión de ser catalizador del cambio positivo en el deporte. 54 simboliza la actitud y la filosofía de la empresa, que se basa en un planteamiento de “no rendirse nunca” en busca de la perfección*.

Desde su creación en 2015, los servicios de 54 han tenido una gran demanda, lo que ha dado lugar a su nombramiento entre las empresas de más rápido crecimiento en Europa (4ª y 12ª en Sunday Times Virgin Atlantic Fast Track 100 en 2019 y 2020, respectivamente, y 171ª en la FT1000 de Financial Times, una lista de las empresas de más rápido crecimiento en Europa) y cuatro veces “Empresa de Golf del Año” en los World Golf Awards, el más reciente en octubre de 2023. 

El equipo de 54 en España puede presumir de haber logrado excelentes resultados trabajando con destinos, eventos y marcas de primer orden, como Finca Cortesín, sede española de la Solheim Cup 2023, donde Europa retuvo el trofeo de forma espectacular en septiembre del año pasado; el lujoso complejo turístico situado en Italia, Antognolla; y en otros lugares de la Península Ibérica con Visit Cascais, la próspera organización de marketing de destinos cercana a Lisboa. Su equipo de eventos también fue responsable de la organización del exitoso torneo inaugural de LIV Golf en Europa continental, celebrado en el Real Club Valderrama, e hizo lo mismo con el GP E1 Puerto Banús Marbella celebrado el pasado mes de junio.

54 ha sido contratada cada vez más por titulares de derechos, organismos rectores, marcas y grandes inversores que comparten la creencia en la necesidad de adaptar el pensamiento anticuado para captar nuevas oportunidades y liberar todo el poder del deporte. Su equipo de más de 180 asociados y socios, en constante crecimiento, trabaja actualmente en tres áreas de servicio básicas, cada una de las cuales consta de dos divisiones: 1. 1. Asesoramiento estratégico (consultoría y datos e información), 2. Optimización de activos (operaciones y gestión de derechos comerciales) y 3. Activación y Engagement (eventos y marketing).

Jed Moore, cofundador y consejero delegado del grupo 54, ha declarado: “Estamos viviendo un cambio de paradigma en el deporte. La aparición de nuevos formatos, los frecuentes cambios en los hábitos de consumo, el comportamiento de los aficionados, el desplazamiento de los derechos comerciales y el papel de la tecnología en el descubrimiento de horizontes nunca antes vistos están haciendo que el deporte y las partes interesadas se enfrenten a las exigencias de un cambio de marcha intencionado para corregir el rumbo”.

“Nuestra empresa ha estado a la vanguardia de una serie de movimientos fascinantes en el deporte, que han requerido un pensamiento y una gestión audaz. Nuestro cambio de marca significa tanto crecimiento como diversificación, y nos permite revelar nuestra intención, convicción y compromiso de ir más allá de la posibilidad a través de nuestro trabajo en el deporte”.

Francisco de Lancastre David, director de Operaciones y director general de 54 en España, ha comentado: “54 ocupa una posición única en Europa para ofrecer un servicio integral de 360 grados a la industria del golf y del deporte en general. Nuestra fortaleza reside en las personas que dirigen y trabajan en el negocio, combinada con la experiencia, trayectoria y visión de futuro de nuestra empresa. Nuestras áreas de especialización incluyen el marketing, los eventos, el desarrollo comercial, las relaciones públicas y los medios de comunicación, así como la consultoría y gestión directa de activos de golf y Clubes Deportivos. Debido a nuestro continuo crecimiento y la ampliación de nuestros servicios, somos muy optimistas ante la perspectiva de asesorar a entidades de toda Europa para ayudarles a conseguir un mayor valor a través del deporte”.    

54 ha experimentado un aumento considerable de clientes que buscan servicios de asesoramiento estratégico al más alto nivel, cerrando la brecha entre la consultoría conceptual y la ejecución táctica práctica, la obtención de rentabilidad y todo lo demás.

Puede obtener más información sobre 54 en la nueva web weare54.com y en las redes sociales @weare54.



  The exclusive designs of the latest shirt collection from leading high-tech golf apparel brand Galvin Green were inspired by flowing DNA molecular structures and offer golfers a selection of super distinctive styles that are sure to stand out on the course this summer.

Crafted to provide top breathability and UV protection in warmer temperatures, the new styles incorporate a series of eye-catching scientific patterns to ensure the shirts continue the sustainable brand’s legacy of challenging traditional golfing conceptions. The all-encompassing men’s collection is comprised of 12 bold designs in an unmatched palette of colours, while six contemporary women’s styles deliver an unrivalled fashionable look.

“Technical molecular structures form such an important part of our Part Two shirt range to offer a modern appearance that looks exceptional,” said Designer Batur Raza Muhammad. “We focused on combining striking patterns with highly appealing colours that perfectly compliment the scientific shapes to deliver a premium selection of shirts that keep golfers cool and dry, while also providing UV protection of 20+,” he added.

Galvin Green designers have carefully selected the most durable materials to ensure the breathable shirts are manufactured to the highest quality in order to provide market leading product longevity, while also delivering excellent value for customers. As an Innovation Partner to the GEO Foundation for Sustainable Golf, the Swedish apparel brand is committed to delivering the most responsibly made garments that mitigate environmental impact.

Leading the VENTIL8™ PLUS shirt line is the dazzling MANNIX in an all-over pattern inspired by the molecular structure of Dopamine – a hormone associated with pleasure when golfers hit a great shot or break a personal best. Available in five vibrant colours, the lightweight shirt comes with double cuff sleeve ends and a contrasting placket for an extra special touch.

The captivating MARCUS shirt instantly catches the eye thanks to an all-over DNA pattern. The complex and easily recognisable helix structure is designed with the shapes of golf balls and tee pegs for those who enjoy golf to the fullest. The shirt comes in four colourways, including a super refreshing Atlantis Green option.

“Golf is very much part of our DNA at Galvin Green, and the MARCUS shirt exemplifies our passion for the game through its appealing design that we expect to be a hit with serious golfers seeking an extra special garment this summer,” added Batur. 

The MILLER shirt provides a super sophisticated appearance to draw attention for all the right reasons on and off the fairways. It features an all-over micro golf ball print, plus a contrasting collar and sleeve ends to ensure the design is the envy of playing partners this season. It is available in six trendy colour options, including a stellar Red/Navy style.  

The distinctive MILO is inspired by the nerve signals connecting the human mind and body to offer an equally striking appearance, while the MACOY incorporates a diagonal stripe across the chest in four different shades of colour to draw the eye. Both shirts boast a tailored collar and open sleeve ends and come in five and three colourways respectively.

Completing the top men’s range is the MELVIN which also features a micro golf ball print to resemble the shooting movement of cells in the body to provide a superb summer golf look.

For women, the chic MANDY golf shirt leads the way offering top performance and super fashionable looks in abundance. It draws inspiration from the DNA helix structure in a wavy graphic that depicts the movement of golf balls to offer something totally unique. The garment comes in three colour combinations, including a White/Cool Grey style that can be paired with skirts, skorts and pants in matching VENTIL8™ PLUS fabric for a superior outfit.

The MINNIE sleeveless shirt features a similar print based on flowing molecular movement to resemble gentle frills. Providing a superb look and soft feel, it features a buttonless V-neck collar and comes in five vivid colourways, including the fresh Camelia Rose/White option.

The contemporary MEG design and super stretchy MAYLA seersucker fabric shirt are two other top sleeveless styles for the hottest of days on the golf course, while the bold MELODY and two-tone MIRELLE short-sleeve shirts can be worn both on and off the fairways.

For details of the full Part Two shirts collection, available from today, visit www.galvingreen.com.

martes, 28 de mayo de 2024



Luxury Italian golf fashion brand Duca del Cosma is celebrating Women’s Golf Day with an unrivalled selection of bold SS24 golf shoes that merge top-performance and fashionable looks to offer female golfers something totally different to choose from.


The handcrafted SS24 women’s golf shoe collection is comprised of 20 super stylish designs in almost 40 distinctive colourways that dare to be different, while providing a combination of avant-garde looks and top performance. This season’s styles feature the most premium materials and a host of functional golf shoe innovations to deliver top comfort and stability.


“The aim of Women’s Golf Day is about empowering women and girls through golf and we believe our latest comprehensive offering delivers on that front,” said Caroline van Wezel, PR & Brand Director at Duca del Cosma. “The stunning designs are truly in a league of their own and ensure women feel totally confident to enjoy their time on the golf course, while playing at their best.


“Our shoes provide a superb feel-good factor off the course too, which is so important for many golfers considering their next golf shoe purchase and we believe this is what sets Duca del Cosma apart,” she added.


The brand has highlighted a standout selection of shoes to celebrate on Women’s Golf Day this year. These include the chic OLIVERA in Lime/Grey, Cognac/Blue/Grey and Orchid/Pink; dazzling AVIVA with an eye-catching animal print design; fashion-forward BOREAL style in Silver and White; vibrant PADOVA in White/Gold, plus the versatile GIORDANA shoe in White/Orchid/Lilac and White.


The ultra-modern OLIVERA sneaker style shoe spearheads the women’s offering with its advanced design and supremely fashionable appearance. Crafted using various forms of premium Nappa leather and the ultra-modern Airplay 15 Smart Sole Design ensures the leading shoe really stands out from the crowd while delivering superior traction and dynamic stability in a lightweight build.


The striking AVIVA shoe offers best-in-class support via a heightened heel on the advanced Airplay 17 outsole and features a lightweight and breathable upper to ensure feet remain cool and dry all day long. For every pair sold, the brand will donate money to the Hoedspruit Endangered Species Centre to help save the critically endangered King Cheetah that inspired the pattern on the trendy shoe’s upper.


Women golfers looking to dazzle on and off the course can look to the trendy BOREAL shoe as it offers a super appealing appearance matched with top functionality. The premium Nappa leather construction and ARNEFLEX® memory foam insert sole combine to provide exceptional comfort both on and off the course, while the two colourways both complete a number of fashionable golfing outfits.

The PADOVA style is the perfect choice for golfers seeking a ‘Sporty’ sneaker offering the performance of a well-designed golf shoe. It features the super lightweight D-Eva outsole to reduce foot fatigue and provide optimal support and a sturdy grip. The easy-to-maintain recycled microfibre upper ensures the shoe is suitable for the golf course and other activities away from it. The stunning White/Gold option delivers an extra special look for those golfers wanting to make a real statement both on and off the course.


The GIORDANA is a great option for those golfers seeking a design that can be worn in all walks of life. Suitable to be worn in everyday life, as well as on the golf course, it delivers out-of-the-box comfort thanks to its sturdy construction of an Airplay 8 outsole and breathable ARNEFLEX® memory foam insert sole that fits seamlessly to a golfer’s foot shape.


The brand also supports several top LPGA and LET Tour players including British Major winner and Solheim Cup star Georgia Hall, who wears the GIORDANA and BELLEZZA golf shoes to play in and will choose her preferred style depending on the playing conditions each week.


Sharing her thoughts on Duca del Cosma, Georgia Hall said: “I love everything about the Duca del Cosma brand – from the quality of design and comfort of the shoes to the storyline behind the Italian styling and craftsmanship.”


Duca del Cosma was founded in Italy in 2004 by Baldovino Mattiazzo, who still designs the distinctive collections for men and women golfers. Since 2016, the company has been reinvigorated by Frank van Wezel and his wife Caroline to now see its shoes sold in more than 40 different countries worldwide. The global brand operates from four offices around the world – The Netherlands (HQ), the United States, United Kingdom and South Africa.


For more information on Duca del Cosma and its vibrant women’s golf shoe collection, visit http://www.ducadelcosma.com/collections/women-golf-shoes.


miércoles, 22 de mayo de 2024

DETAILS and Performance54 team up to shine spotlight on Vilamoura's luxury golf portfolio


 – DETAILS – Hospitality, Sports, Leisure (‘DETAILS’) is teaming up with global agency, Performance54, in a strategic partnership to ensure Dom Pedro Golf Vilamoura remains a standout venue for global travellers and golfers alike.


The two-year agreement will see Performance54 support with operational sustainability strategy, tourism consultancy and integrated marketing strategy and delivery for DETAILS’ five flagship Vilamoura golf courses – Old Course, Victoria, Pinhal, Laguna, and Millenium.


Dom Pedro Golf Vilamoura was recently named Golf Resort of the Year in Portugal at the 2024 IAGTO Awards, holding off a challenge from several of the country’s most established golf properties.



The Old Course has been undergoing a significant renovation since DETAILS took management of the group in 2023, while the Victoria course, which is also currently closed for renovation, has been a regular host of the Portugal Masters on the DP World Tour. The group will also include a world-class equestrian facility and sports centre, pending further redevelopment.


The holistic 24-month strategy will be developed from Performance54’s UK HQ and new European office in Spain.



Nuno Sepulveda, co-Chief Executive Officer at DETAILS, said: “The promotion of our stunning range of Vilamoura golf courses will be in such safe hands with Performance54 as we aim to create one of Europe’s leading sports destinations. Since 2023, we have made significant changes – with sustainability at the core - and we are looking forward to sharing our world-class facilities with our guests.”


Ed Edwards, CEO, Performance54, added: “The Vilamoura suite of venues are an incredible addition to the portfolio of leading destinations that Performance54 already work with, and I am confident our strategic guidance will support their ambitious targets and elevate their global status within the industry. We are proud to be working with such an esteemed business and look forward to building on the affection held by existing customers, and convincing new ones of the venues’ undoubted quality.”


Visit dompedrogolf.com for more information about Vilamoura, its outstanding portfolio of golf courses, and wide array of off-course facilities across the destination.



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    Galvin Green , the premium hi-tech golf apparel brand, has scripted a host of bold outfits headlined by the latest ultra-modern shir...