Golf Saudi partners with Topgolf Callaway Brands to bring golf’s leading global innovators to Saudi

                                           
 

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  The partnership includes the launch of Topgolf, the global golf entertainment experience, across KSA
• Golf Saudi will also become the official Saudi distributor of Topgolf Callaway Brands’ equipment and apparel brands
• Callaway Golf will outfit the Saudi national golf team and sponsor the Kingdom’s professional golfers

 

Saudi Arabia’s investment into the sports sector continues to take off with the announcement of a partnership between Golf Saudi, the Kingdom’s leading commercial developers of golf, and Topgolf Callaway Brands, the global leader in modern golf, bringing their golf entertainment venues and wider innovative product offering to Saudi.

 

This collaboration between Golf Saudi and Topgolf Callaway Brands not only aims to engage a wider audience through the latest technologies but also to co-innovate and propel the future of golf within Saudi, one of the world’s fastest-growing golf ecosystems.

 

Topgolf, the leading golf entertainment company, to open doors in Saudi Arabia

As part of the overall agreement, Topgolf – the world’s premier golf-entertainment experience with more than 100 outdoor venues globally – will launch in Saudi with three brand new facilities in Riyadh, Jeddah, and the Eastern Province. Future expansion to locations across Saudi Arabia are expected, with details to follow in due course.

Topgolf’s unique approach, combining a social experience with gamified golf, has brought the game closer to golfers and non-golfers alike. Recent research in the U.S. conducted by the National Golf Foundation (NGF) shows that 10% of all new golfers took up the sport following a visit to a Topgolf venue*.

                                          

Golf Saudi’s partnership with Topgolf Callaway Brands’ innovative product offering will serve to propel Saudi Arabia’s golf ecosystem 

In addition to the exclusive franchise agreement of Topgolf entertainment venues, Golf Saudi will also become the exclusive distributor of Toptracer technologies, which will bring the latest ball tracing technologies to the driving ranges that are to be built across the Kingdom.

 

Furthermore, Golf Saudi will become the official Saudi distributor of Topgolf Callaway Brands’ equipment and apparel brands, which include Callaway Golf, Odyssey, Ogio and TravisMathew. Callaway Golf will also sponsor Saudi’s professional golfers, as well as provide the official attire of the Saudi national golf team. TravisMathew and Ogio will become the equipment and apparel brands for the Saudi men’s, women’s, and junior national teams. 

 

With Saudi interest in golf growing every day, the arrival of Topgolf Callaway Brands, - which includes one of global golf’s most exciting brand names – into the Kingdom marks yet another key milestone in Saudi’s ongoing golfing development.

 

Noah Alireza, CEO of Golf Saudi – the commercial entity developing golf infrastructure in Saudi Arabia – said: “Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem. Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia, and to co-innovate to help shape the future of golf in Saudi and beyond.”

 

Alireza continued: “This partnership ladders back to Golf Saudi’s role in achieving the goals of Vision 2030. We are driven by improving the lives and opportunities of all Saudis and expats living in the country. Opening Topgolf will not only get thousands of people into playing golf and enjoying the health and wellness benefits that come with that, but it will also bring hundreds of new jobs to young Saudis, which is another part of our ambitions of building a far-reaching and sustainable golf ecosystem in Saudi Arabia.”

 

Managing Director and President, EMEA for Callaway Golf and former Topgolf Chief Franchise Officer Ben Sharpe said, “We’re excited to enter another market in the Middle East with three venues in Saudi Arabia. We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation. This partnership will ensure Topgolf Callaway Brands and Golf Saudi continue to drive the game of golf forward into the future, working together to explore and innovate, and develop what comes next in the game we love.”

 

Today’s announcement was made by Golf Saudi and Topgolf Callaway Brands – alongside Topgolf’s proprietary technology partner, Toptracer.

 

To find out more, visit www.golfsaudi.com or www.topgolfcallawaybrands.com.  

 

 

BOLD OUTFITS SCRIPTED FOR TEAM GALVIN GREEN TRIO AT TROON

 

 

Galvin Green, the premium hi-tech golf apparel brand, has scripted a host of bold outfits headlined by the latest ultra-modern shirt styles for three of its leading Tour ambassadors taking part in The Open Championship at Royal Troon next week.

 

They include last month’s European Open champion Laurie Canter and fellow Englishman Jordan Smith, fresh from a strong showing at the BMW International Open where he finished in a tie for 2^nd. The duo will be joined by Sweden’s Alexander Björk, who secured his PGA TOUR card for 2024 after finishing 11^th in last season’s Race to Dubai rankings.

 

The colourful outfits are centred around three premium shirt styles from the Part Two shirt collection launched by the market-leading sustainable golf apparel brand last month. Here are the wardrobe choices that the three Team Galvin Green Tour stars are set to wear during the eagerly anticipated event.

 

Laurie Canter will be wearing the sophisticated MILLER short-sleeve shirt featuring an all-over golf ball print that is set to catch the eye of spectators on the challenging Ayrshire layout. Laurie has been scripted to wear the shirt in four different colours – Black/Atlantis Green (Thursday); Alaskan Blue/Navy (Friday); White/Cool Grey (Saturday); and Navy/White (Sunday) – along with the matching NIXON trousers in corresponding Black, Navy and Grey.

 

Jordan Smith comes into the final men’s major of the year in hot form and will start the week in the distinctive MACOY shirt in Navy/Red/White on Thursday, followed by the striking MELVIN style in Black/White (Friday) and the vibrant Atlantis Green (Saturday) and Cool Grey/White (Sunday) colours. The mechanical stretch NIXON trousers, available in an unmatched choice of 16 different size options, complete Smith’s outfit choices for his tenth major championship appearance.

 

Alexander Björk, who has played in Galvin Green apparel since turning Professional in 2009, will be looking to build on his best major finish of tied 17^th at Hoylake last year wearing the sporty MILO shirt inspired by nerve signals connecting the human mind and body. The Swede will also wear the NIXON pants in three colours – Cool Grey, Navy and Black.

 

“These premium outfits have been designed to ensure our Tour Ambassadors look the part in front of huge global audiences and perform at the highest levels on the biggest stage,” said Conor Petters, Marketing Manager UK & Ireland. “Wearing our performance driven designs will hopefully give Team Galvin Green the edge to play their best golf at Royal Troon next week and we wish the guys all the very best,” he added.

 

All VENTIL8Ô PLUS shirts and trousers provide excellent moisture-transportation properties and breathability to keep the body dry, while offering UV 20+ protection in warmer temperatures. Easy to maintain, the garments also dry quickly and without the need to iron.

 

The players will also look to the responsibly sourced Galvin Green outerwear and mid-layers from the latest apparel lines where more than 80% of garments are crafted using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics, as outlined in the brand’s recently published Sustainability Review.

 

To explore the Galvin Green looks that will be worn at Troon, visit www.galvingreen.com.

GALVIN GREEN PRESENTS ITS ADVANCES IN NEW SUSTAINABILITY REVIEW

                                                   

-Leading golf apparel brand outlines its top pedigree & work in the field of sustainability- 

 

Leading high-tech golf apparel brand Galvin Green has set out its advances and future goals in a Sustainability Review published today that includes the company’s environmental progress and views of retail partners, suppliers, Tour players and customers on the importance of environmental considerations. 

 

The latest version of the brand's groundbreaking review showcases its relentless pursuit to produce responsibly sourced, long-lasting golf clothing that offer golfers the very highest levels of performance, while highlighting the fact that more than 80% of garments in the latest collections are produced using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics. 

 
“As this review illustrates, Galvin Green is leading the way when it comes to sustainable golf apparel,” said CEO Nicholai Stein. “I’m especially proud of our continued commitment to making long-lasting garments, because our priority is to craft world class products that are functional, look good and stand the test of time. The future looks bright for Galvin Green as we lead the drive towards recyclable golf clothing,” he added. 

 
The 43-page review, entitled Every Action Counts, details how Galvin Green operates in a responsible manner across every part of its business, plus how it measures sustainability across six different categories – company, sourcing, products, technology, relationships and the future. For example, the rigorous process in sustainable fabric sourcing can take up to two years before a new material is introduced to ensure the wearability is tested in a variety of playing conditions. 

 
“We favour sample-tested materials or globally recognised certifications as they typically offer superior quality in addition to meeting sustainability standards,” said Product Manager Sofia Ask-Klason. “Where possible, we opt for suppliers and manufacturers in Europe, as the transport distances are much shorter and the carbon footprint smaller,” she added. 

 
The product team conducts an extensive annual review of suppliers, measuring key 
performance indicators to guarantee high standards of product quality and 
longevity. Each supplier has a protocol and is ranked from 1 to 5 based on key factors, including delivery security, overstock issues, purchasing and product development, plus a host of essential sustainability KPIs. 

 

To ensure its 100% waterproof DRYVR™ rainwear collection remains unmatched in terms of top performance and long-lasting durability, the premium brand has always collaborated with fabrics renowned for their superior waterproof and breathability capabilities, while remaining alert to any potentially harmful chemicals used in the production process. 

 

According to two-time DP World Tour winner Jordan Smith, who has played in Galvin Green clothing since 2022, the brand’s clothing has him covered whatever the weather. “The waterproofs are easily the best on the market due to their high quality and could literally last a lifetime. For any golfer wanting the best products for all conditions, Galvin Green has it all covered,” he said. 

 

Fellow DP World Tour professional and recent winner of the European Open Laurie Canter believes the superior quality and durability play a pivotal role in extreme conditions. “Galvin Green’s commitment to high-quality, long-lasting apparel is evident in every piece, providing a significant advantage on the course,” he said. 

 

One Galvin Green customer in Scotland sees purchasing a top-quality jacket as a worthwhile investment. “Well looked after and going strong for the best part of a decade now. My Galvin Green jacket still looks relevant to this day and has been a very reliable part of my bag in dealing with the harsh Scottish weather.” 

 

For more details about Galvin Green products visit www.galvingreen.com or read the full Sustainability Review at https://www.galvingreen.com/pages/sustainability-review

Performance54 renueva su marca y se llama "54", con lo que muestra su intención de impulsar iniciativas innovadoras

               

 

La agencia deportiva mundial Performance54 adopta una nueva estrategia de marca y una nueva identidad que representan su pasión por superar los límites de lo convencional a través de la creatividad y la innovación.

Acompañado de la visión de enfrentarse a lo desconocido con la creencia en la oportunidad sin límites, el cambio de marca a “54” refleja tanto los audaces principios fundacionales de la empresa como su misión de ser catalizador del cambio positivo en el deporte. 54 simboliza la actitud y la filosofía de la empresa, que se basa en un planteamiento de “no rendirse nunca” en busca de la perfección*.

Desde su creación en 2015, los servicios de 54 han tenido una gran demanda, lo que ha dado lugar a su nombramiento entre las empresas de más rápido crecimiento en Europa (4ª y 12ª en Sunday Times Virgin Atlantic Fast Track 100 en 2019 y 2020, respectivamente, y 171ª en la FT1000 de Financial Times, una lista de las empresas de más rápido crecimiento en Europa) y cuatro veces “Empresa de Golf del Año” en los World Golf Awards, el más reciente en octubre de 2023. 

El equipo de 54 en España puede presumir de haber logrado excelentes resultados trabajando con destinos, eventos y marcas de primer orden, como Finca Cortesín, sede española de la Solheim Cup 2023, donde Europa retuvo el trofeo de forma espectacular en septiembre del año pasado; el lujoso complejo turístico situado en Italia, Antognolla; y en otros lugares de la Península Ibérica con Visit Cascais, la próspera organización de marketing de destinos cercana a Lisboa. Su equipo de eventos también fue responsable de la organización del exitoso torneo inaugural de LIV Golf en Europa continental, celebrado en el Real Club Valderrama, e hizo lo mismo con el GP E1 Puerto Banús Marbella celebrado el pasado mes de junio.

54 ha sido contratada cada vez más por titulares de derechos, organismos rectores, marcas y grandes inversores que comparten la creencia en la necesidad de adaptar el pensamiento anticuado para captar nuevas oportunidades y liberar todo el poder del deporte. Su equipo de más de 180 asociados y socios, en constante crecimiento, trabaja actualmente en tres áreas de servicio básicas, cada una de las cuales consta de dos divisiones: 1. 1. Asesoramiento estratégico (consultoría y datos e información), 2. Optimización de activos (operaciones y gestión de derechos comerciales) y 3. Activación y Engagement (eventos y marketing).

Jed Moore, cofundador y consejero delegado del grupo 54, ha declarado: “Estamos viviendo un cambio de paradigma en el deporte. La aparición de nuevos formatos, los frecuentes cambios en los hábitos de consumo, el comportamiento de los aficionados, el desplazamiento de los derechos comerciales y el papel de la tecnología en el descubrimiento de horizontes nunca antes vistos están haciendo que el deporte y las partes interesadas se enfrenten a las exigencias de un cambio de marcha intencionado para corregir el rumbo”.

“Nuestra empresa ha estado a la vanguardia de una serie de movimientos fascinantes en el deporte, que han requerido un pensamiento y una gestión audaz. Nuestro cambio de marca significa tanto crecimiento como diversificación, y nos permite revelar nuestra intención, convicción y compromiso de ir más allá de la posibilidad a través de nuestro trabajo en el deporte”.

Francisco de Lancastre David, director de Operaciones y director general de 54 en España, ha comentado: “54 ocupa una posición única en Europa para ofrecer un servicio integral de 360 grados a la industria del golf y del deporte en general. Nuestra fortaleza reside en las personas que dirigen y trabajan en el negocio, combinada con la experiencia, trayectoria y visión de futuro de nuestra empresa. Nuestras áreas de especialización incluyen el marketing, los eventos, el desarrollo comercial, las relaciones públicas y los medios de comunicación, así como la consultoría y gestión directa de activos de golf y Clubes Deportivos. Debido a nuestro continuo crecimiento y la ampliación de nuestros servicios, somos muy optimistas ante la perspectiva de asesorar a entidades de toda Europa para ayudarles a conseguir un mayor valor a través del deporte”.    

54 ha experimentado un aumento considerable de clientes que buscan servicios de asesoramiento estratégico al más alto nivel, cerrando la brecha entre la consultoría conceptual y la ejecución táctica práctica, la obtención de rentabilidad y todo lo demás.

Puede obtener más información sobre 54 en la nueva web weare54.com y en las redes sociales @weare54.

NEW GALVIN GREEN SHIRT COLLECTION OFFERS GOLFERS A UNIQUE LOOK

                        

  The exclusive designs of the latest shirt collection from leading high-tech golf apparel brand Galvin Green were inspired by flowing DNA molecular structures and offer golfers a selection of super distinctive styles that are sure to stand out on the course this summer.

Crafted to provide top breathability and UV protection in warmer temperatures, the new styles incorporate a series of eye-catching scientific patterns to ensure the shirts continue the sustainable brand’s legacy of challenging traditional golfing conceptions. The all-encompassing men’s collection is comprised of 12 bold designs in an unmatched palette of colours, while six contemporary women’s styles deliver an unrivalled fashionable look.

“Technical molecular structures form such an important part of our Part Two shirt range to offer a modern appearance that looks exceptional,” said Designer Batur Raza Muhammad. “We focused on combining striking patterns with highly appealing colours that perfectly compliment the scientific shapes to deliver a premium selection of shirts that keep golfers cool and dry, while also providing UV protection of 20+,” he added.

Galvin Green designers have carefully selected the most durable materials to ensure the breathable shirts are manufactured to the highest quality in order to provide market leading product longevity, while also delivering excellent value for customers. As an Innovation Partner to the GEO Foundation for Sustainable Golf, the Swedish apparel brand is committed to delivering the most responsibly made garments that mitigate environmental impact.

Leading the VENTIL8™ PLUS shirt line is the dazzling MANNIX in an all-over pattern inspired by the molecular structure of Dopamine – a hormone associated with pleasure when golfers hit a great shot or break a personal best. Available in five vibrant colours, the lightweight shirt comes with double cuff sleeve ends and a contrasting placket for an extra special touch.

The captivating MARCUS shirt instantly catches the eye thanks to an all-over DNA pattern. The complex and easily recognisable helix structure is designed with the shapes of golf balls and tee pegs for those who enjoy golf to the fullest. The shirt comes in four colourways, including a super refreshing Atlantis Green option.

“Golf is very much part of our DNA at Galvin Green, and the MARCUS shirt exemplifies our passion for the game through its appealing design that we expect to be a hit with serious golfers seeking an extra special garment this summer,” added Batur. 

The MILLER shirt provides a super sophisticated appearance to draw attention for all the right reasons on and off the fairways. It features an all-over micro golf ball print, plus a contrasting collar and sleeve ends to ensure the design is the envy of playing partners this season. It is available in six trendy colour options, including a stellar Red/Navy style.  

The distinctive MILO is inspired by the nerve signals connecting the human mind and body to offer an equally striking appearance, while the MACOY incorporates a diagonal stripe across the chest in four different shades of colour to draw the eye. Both shirts boast a tailored collar and open sleeve ends and come in five and three colourways respectively.

Completing the top men’s range is the MELVIN which also features a micro golf ball print to resemble the shooting movement of cells in the body to provide a superb summer golf look.

For women, the chic MANDY golf shirt leads the way offering top performance and super fashionable looks in abundance. It draws inspiration from the DNA helix structure in a wavy graphic that depicts the movement of golf balls to offer something totally unique. The garment comes in three colour combinations, including a White/Cool Grey style that can be paired with skirts, skorts and pants in matching VENTIL8™ PLUS fabric for a superior outfit.

The MINNIE sleeveless shirt features a similar print based on flowing molecular movement to resemble gentle frills. Providing a superb look and soft feel, it features a buttonless V-neck collar and comes in five vivid colourways, including the fresh Camelia Rose/White option.

The contemporary MEG design and super stretchy MAYLA seersucker fabric shirt are two other top sleeveless styles for the hottest of days on the golf course, while the bold MELODY and two-tone MIRELLE short-sleeve shirts can be worn both on and off the fairways.

For details of the full Part Two shirts collection, available from today, visit www.galvingreen.com.