SUN MOUNTAIN PIONEERS NEW HYBRID GOLF BAGS IN 2025 RANGE

                               

 

Sun Mountain, the leading brand in premium golf bags and push trolleys, has unveiled its feature-packed 2025 golf bag range, headlined by all-new VLO Technology hybrid bags, a new-look H2NO waterproof line and brand-new E-LITE collection at an attractive price point.

Designed to fit on any golf trolley, including the ground-breaking Sun Mountain Ridgeline3 push trolley offering unmatched adjustability, the standout VLO Technology represents the evolution of the golf bag into a pure ‘hybrid’ form. The stand system has been lowered and re-balanced, allowing the top bracket on the golf trolley to ‘grab’ the bag without being impeded by the stand system.

Crafted from a sturdy rubber material with spiked nubs for enhanced grip, the advanced VLO mechanism has been engineered to deliver superior stability when the legs are deployed to offer golfers the most premium and versatile hybrid golf bag on the market in 2025.

“We’re thrilled to introduce the revolutionary VLO Technology to our bag range which marks yet another game-changing Sun Mountain innovation,” said Nigel Freemantle, Managing Director of Brand Fusion International, the exclusive distributors of the brand in Europe.

VLO HYBRID BAGS

The pioneering VLO Technology is applied to the H2NO LITE 14-Way, striking E-LITE 14-Way and spacious 4.5 14-Way style for a stellar combination of stand and cart bag functionality.

Crafted from a lightweight waterproof nylon fabric, the H2NO LITE 14-Way bag features a 9.5” inch top with full length dividers and seven pockets, while the E-Z Lite Dual Strap System and thick cushioning offers an easy on and off, plus added comfort when carrying. The premium design is available at a RRP £359 / €429.

The E-LITE 14-Way style is crafted from water-resistant fabric and incorporates many user-friendly design features including a spacious apparel compartment, cooler pocket, multiple accessory pockets, full length dividers, and the E-Z Lite Dual Strap System. The eye-catching bag comes at an attractive RRP of £289 / €349.

The 4.5 14-Way bag incorporates an E-Z Fit dual strap with dense padding, along with lightweight and highly durable carbon fibre legs offer a comfortable and seamless carry. Eight pockets deliver ample storage for equipment, while the 14-way top with full length dividers provides easy access to clubs. It has an RRP of £279 / €329.

“An updated H2NO collection delivers a super appearance and top waterproof performance, while the brand-new E-LITE bags are a welcome addition at an attractive price point. The 2025 bag range sits perfectly alongside the state-of-the-art Ridgeline3 push trolley to ensure we now have a golf bag that fits all trolleys and likewise a trolley that fits all golf bag models and we fully expect this to be a great year for the brand,” Freemantle added. 

                                         

LIGHTWEIGHT STAND BAGS

Among the top-quality stand bags are the H2NO LITE 4-Way (£329 / €389) and H2NO LITESPEED (£299 / €359) styles crafted in a lightweight, fully waterproof construction. Both models weigh in at around 2.3kg to provide avid-walking golfers with a seamless carry. The eye-catching E-LITE 4-Way stand bag is a refreshing option for golfers seeking an easy-to-carry long-lasting design at a competitive price point of £259 / €309.

SPACIOUS CART BAGS

The best-selling H2NO STAFF model spearheads the fully waterproof cart bag options. The unrivalled functional design is optimised for use on carts and features a 10.5” top with 14 full length dividers and a cart strap pass through that doesn’t compromise access to the nine forward facing pockets. It comes at a RRP of £359 / €429.

The popular H2NO LITE cart bag (£349 / €419) is offered in as many as six individual colourways, while the roomy H2NO ELITE cart bag (£399 / €479) with 12 spacious pockets provides an option for golfers who want the most amount of space to transport clubs and belongings.

The E-LITE cart bag incorporates many of the same features as its 14-way VLO counterpart with the addition of a moulded 10.5” inch 14-way top and cart strap pass through for use on trolleys. It also has seven pockets and is available at a RRP of £279 / €329.

All golf bags come in several vibrant colour options, while cart models feature a dedicated putter well, lift assist handles and a convenient single carry strap for easy loading.

AWARD-WINNING TRAVEL COVERS

There are three versions of increasingly popular CLUBGLIDER travel covers featuring an exclusive folding-leg mechanism that fully supports the weight of the bag for exceptional manoeuvrability, while dense foam padding delivers the highest levels of club protection. The multi award-winning MERIDIAN model leads the line-up alongside the JOURNEY and extra spacious PRO that can fit a staff bag or two mid-sized stand bags.

For those golfers with limited storage space, the compact, yet sturdy KUBE travel cover folds down to a small hard-shell box when not in use.

The latest travel covers are all available in a host of bright colourways to ensure bags stand out on luggage carrousels, while pricing starts from £219 / €249.

++++For more information on the 2025 Sun Mountain bag range, visit www.brandfusion.co.uk.

Pizá Golf Commissioned to design an Eco-luxury Wellness Golf Course at The Residences at The St. Regis Papagayo Resort

 

-This Wellness Golf Course will capture the luxury property's commitment to wellness, and the Pura Vida spirit-    Pizá Golf, a globally renowned architecture and golf course design firm, announces its commission to design a unique nine-hole golf course based on their award-winning Wellness Golf concept at the luxurious five-star rated The Residences at The St. Regis Papagayo Resort in Costa Rica.  Pizá Golf is the pioneering entity in conceptualizing a wellness-centric golf course, enabling guests to commune with nature while partaking in a game at one of the world's most elite golf facilities. “Wellness Golf invites both golf enthusiasts and beginners to engage in this activity with a relaxed and appreciative mindset," said Agustin Pizá, Founder and Director of Pizá Golf. "The Residences at The St. Regis Papagayo Resort ethos is dedicated to Costa Rica's 'Pura Vida’ which aligns perfectly with our Wellness Golf concept."  Wellness Golf enhances well-being with its serene design. Visitors use the course for meditation, while families and corporate groups enjoy its inclusive and sociable environment. Wellness Golf at The Residences at The St. Regis Papagayo Resort offers a personalized experience. Participants can play barefoot to connect with nature or stick to traditional play, aligning with their wellness level. "At The Residences at The St. Regis Papagayo, our goal is to provide spaces that inspire connection—with nature, with each other, and with oneself,”said Alberto Halabe, Partner at Solana, the developer of the property. “Pizá Golf’s Wellness Golf concept reflects the essence of Costa Rica’s Pura Vida lifestyle and offers a welcoming environment for residents of all skill levels to enjoy." Pizá Golf's Wellness Golf concept, combining well-being with a versatile golf course, won the Global Future Award and was featured at the USGA Innovative Symposium in Japan and MIPIM in France. This concept promotes a relaxed, inclusive approach to golf for all skill levels and is gaining global popularity. The Residences at The St. Regis Papagayo Resort in Costa Rica's Guanacaste province is a stunning retreat with blue waters, white sand beaches, and lush rainforests. This sought-after destination combines beautiful landscapes, rich cultural heritage, and easy access from around the globe.  For more information, please visit srresidencespapagayo.com or e-mail Michael Kalb at michaelk@wptrealestate.com  About Pizá Golf Founder – Arch. Agustin Pizá, MSc: Award-winning architect Agustin Pizá has earned a Bachelor of Architecture degree from ITESM and a Master’s Degree in Golf Course Architecture from the Edinburgh University in Scotland. He is a proud member of both the European Institute of Golf Course Architects (EIGCA) and the American Society of Golf Course Architects (ASGCA). Pizá, honored with several international awards, is known for his distinctive design concepts such as Wellness Golf®, Multi-purpose Golf, and Butterfly Golf. He recently contributed to TGL, a golf league created by TMRW Sports, by designing several of its innovative holes. He was recognized by Forbes Magazine twice as one of the top one hundred inventive minds from Mexico. Golf Inc. Magazine featured him in 2022 as one of the TOP nine innovators in the golf industry and recently, was included as one of the Top Five 2023 Visionaries of the Year. Sports Illustrated included Pizá in their top four golf course architects to watch. One of three privileged design firms to innovate with TGL Golf league. He is the Director of the First Tee in Mexico.  For 26 years, Pizá has worked on world class golf developments. His designs are known for delivering quality, aesthetic, and strategic golf courses. He and his design team have worked and have been involved in more than seventy projects on three continents.  Pizá Golf has design studios in San Diego, CA. and Puerto Vallarta, Mexico.  For more information on Pizá Golf, please visit the company website: www.pizagolf.com # # #

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CASTORE STRENGTHENS PRESENCE IN GOLF, SIGNS MULTI-YEAR PARTNERSHIP WITH MAJESTICKS GC

 

 

Castore, the leading performance sportswear brand and global supplier of sports apparel, today announces a milestone partnership with Majesticks GC, one of the leading teams in the LIV Golf League, marking a significant expansion of Castore's presence in the elite golf sector. Under the terms of the multi-year partnership, Castore will become the “Official Worldwide Apparel Partner” of Majesticks GC and will produce official teamwear, training wear, course wear, athletic wear, mono-branded items, and golf accessories as part of the deal. Castore will produce official apparel for Majesticks GC players, as well as manage and operate the official Majesticks GC eCommerce team store on www.castore.com with items going live for sale today. Products will also be available for sale in tournament stores at every venue across the season as well as on shop.livgolf.com/majesticks by the end of March.   “We are thrilled to be announcing this multi-year partnership with Castore, one of the fastest growing brands in the world,” says Co-Captain of Majesticks GC, Ian Poulter. “While both our teams have strong British roots, we are excited to be showcasing our partnership and Castore products on a global stage and are looking forward to bringing these products to market and most importantly better serving our fans and golf enthusiasts alike.” The partnership reflects both brands’ dedication to innovation, performance, and style. Castore, known for crafting high-performance gear for top sports teams like McLaren F1 and England Cricket, aligns perfectly with Majesticks GC’s core value to be pioneers bringing a dynamic and modern approach to the world of team golf. “This partnership with Majesticks GC is an incredibly exciting development for Castore,” says Co-Founder and Co-CEO of Castore, Tom Beahon. “We see a fantastic opportunity here in LIV Golf, and we are confident it will only grow from strength to strength. Majesticks GC’s brand ethos, ‘Better Together,’ aligns seamlessly with our core belief, ‘Better Never Stops,’ and together we will work with players to craft the very best in golf apparel, balancing style and performance. Collaboration and relentless improvement are at the heart of both of our missions which is why we’ll continue to work with the team at Majesticks GC to hone our mainline products based on their insights. Our aim is to reflect this feedback for future seasons and for our customers.” The Majesticks GC team, made up of British stars Ian Poulter, Lee Westwood and Sam Horsfield, alongside major-winning Swede Henrik Stenson will be wearing their brand-new Castore golf apparel this season, starting on the 6th of February at the Riyadh Golf Club in Saudi Arabia. The 2025 LIV Golf season will see Majesticks GC battling for titles around the world with the league visiting nine countries in total across the season. To remain prepared for all weathers and optimise performance, Majesticks GC players will be sporting Majesticks-branded Castore products both on and off the course. “When we first thought about partnering with an apparel brand Castore was our clear number one choice,” says Majesticks GC Team Principal James Dunkley. “Not only do they have great people, great product and a great brand they have been able to successfully disrupt a notoriously established and hard to crack market. Not only will they support the performance of our team and better serve our fans there is so much we can learn from their mentality, approach and relentless pursuit of improvement.”

DUCA DEL COSMA TO UNVEIL TOP QUALITY APPAREL LINE AT THE PGA SHOW

                               

 

-Italian brand’s high-fashion polos & layering pieces are sure to turn heads on course and off- Duca del Cosma, the premium brand that has taken the golf world by storm with its ultra-stylish men’s and women’s golf shoes, is about to work that same magic on the industry’s apparel segment.

The Italian golf fashion brand will launch its first-ever apparel collection in the US market at the PGA Show in Orlando, bringing the same eye-catching European vibe that distinguishes its footwear to an impressive collection of men’s and women’s polos and layering items.

Golf professionals and buyers looking to enhance their apparel assortment can visit Duca del Cosma’s booth (#6573) located in a key footfall area of the show floor to see this fashion-driven yet highly functional collection, which aligns with the brand’s vision for modern golf styling and often complements footwear selections.

“We are extremely excited to unveil our innovative new apparel line at the golf industry’s biggest event of the year,” said Evelien Lauwers, Duca del Cosma’s Managing Director North America and Global Sales Director. “This cutting-edge line of polos and light outerwear aligns with the brand’s vision for modern golf fashion and will provide the perfect complement to our premium handcrafted golf shoes. Both are ideal for the golfer who wants to play their best while turning heads on the course.”

The fall 2025 line of men’s and women’s polos has been crafted with the fashion savvy golfer in mind to provide chic, high-performance comfort on the course, in the clubhouse or for any number of other daily activities.

Men’s models, the Romeo, Romeo Pro, Riccardo, and Rocco are available in striking shades of navy, light blue, mid blue, and orange with slightly contrasting plackets, as well as an orange, blue, and white sublimation print that ties these colors together to present a cohesive group at retail.

Women’s polos, the Lucia and Chiara, are offered in lovely combinations of purple/white, knockout pink/white, and light blue/white with a tapered, body-skimming fit that will flatter.

All Duca del Cosma polos are made of a premium quality bamboo charcoal and the recycled REPREVE® performance fabric that’s easy care and features moisture management and a Polygiene anti-odor treatment. The shirts are decorated with the recognizable Duca del Cosma logo, which is displayed proudly on the chest and upper back of each polo style, while offering

key features like 4-way stretch for athletic freedom of movement, a soft hand feel against the skin, and subtle Italian design touches on the buttons, back neck tape, and side seam.

Also included in this initial apparel collection are mid-layers boasting a luxuriously soft heathered texture, which are designed to complement the polos and other pieces in the lineup. There’s a half-zip style for men (Luca) and full-zip (Isabella) and roll-neck pullover (Alessia) options for women with features like a premium Duca branded YKK zip-puller, premium quality Modale/Micropoly/Spandex fabric, subtle Italian design touches on the inside collar and side seam, and thumb hole to keep your hands snug on cooler days.

“This ground-breaking apparel collection, made with the more extroverted golfer in mind, brings Europe’s finest styling touches to the course and is sure to please the most discriminating tastes,” Lauwers said. “It’s a must-see for any retailers looking to spruce up their golf shop assortments this year to wow existing customers and draw in new ones.”

Duca del Cosma sells its premium shoes in 40 different countries and operates from three offices around the world - The Netherlands (HQ), the United States and South Africa. 

**For more information on the apparel collection, visit www.ducadelcosma.com.

PRIMO ANNOUNCES PARTNERSHIP WITH SIX-TIME MAJOR CHAMPION PHIL MICKELSON AND HYFLYERS GC

 

PRIMO ANNOUNCES PARTNERSHIP WITH SIX-TIME MAJOR CHAMPION PHIL MICKELSON AND HYFLYERS GC Partnership with World Renowned Phil Mickelson and his LIV Golf Team Marks Significant Growth for Primo’s brand in Performance Golf  Primo, one of the fastest growing golf apparel lines, announced a partnership with HyFlyers GC, the LIV Golf team captained by Phil Mickelson. The company is designated as the “official golf apparel sponsor” of HyFlyers GC, which will see Mickelson and his teammates wearing Primo’s products in all competitive rounds at LIV events and major championships. This is the latest marker of Primo’s growth after launching its flagship product, the golf jogger, in 2020. Mickelson and his team created a video to launch the partnership, capturing the HyFlyers’ colorful personalities.  “I was challenged to wear the Primo joggers at the Open Championship after losing a match against Primo ambassador Grant Horvat,” said Mickelson.  “It turned out to be a game-changer. As I said, I wasn’t sure I could pull off wearing the cool, fashionable joggers but I have fallen in love with them and the rest of Primo’s outstanding product line. I’m excited the HyFlyers will be rocking them during our season." As captain of HyFlyers GC, Mickelson is joined by teammates Brendan Steele, Cameron Tringale, and Andy Ogletree. The entire team will be wearing all of Primo’s product line, which includes their joggers, traditional pants, quarter zips, vests, and traditional polos beginning February 6-8 during the season opener at LIV Golf Riyadh. Primo leans into their trademark phrase “Golfers are Athletes”, creating an athletic fit for golfers while also appealing to customers of all sizes. Their most well-known product, the joggers, comes in 40 different size options which allows golfers from 5'5" to 6'5" to find the right fit. In addition to the joggers, Primo offers premium shorts, pants, polos, quarter zips, hoodies, and more. Mickelson is a World Golf Hall of Famer, with 57 career wins including six majors – with three Masters Tournament wins.  At age 50, he became the oldest major winner when he claimed his second PGA Championship title in 2021 at Kiawah Island.  The HyFlyers GC captain spent more than 25 years ranked in the world's top 50.  “Partnering with HyFlyers GC is a huge milestone for us,” said Primo Founder & CEO Matty Gay. “Phil, like Primo, is incredibly passionate about the game of golf, has tremendous achievements in the game, and fits perfectly with our brand. Years of hard work have led us to this point, and we are excited to watch the team compete wearing Primo gear this season.” “We are excited to launch our partnership with Primo Golf Apparel,” said Peter Davis, General Manager of HyFlyers GC. “Primo is constantly innovating and creating high quality products that golfers love. We look forward to helping them accelerate their growth and continuing to build their brand throughout the season.”    Fans can shop for the latest apparel on site at LIV Golf events, at LIV Golf or on Primo's website.

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LIV GOLF ANNOUNCES SCOTT O’NEIL AS NEW CEO OF THE GLOBAL GOLF LEAGUE

 

LIV Golf today announced Scott O’Neil as new Chief Executive Officer of the company, effective immediately. O’Neil will drive the strategic vision, business operations, and global growth for the league, its 13 teams and roster of world-class golfers, and its efforts to drive positive impact. Greg Norman, who has been instrumental to the launch of LIV Golf as its first CEO and Commissioner, will hand off day-to-day management, but will remain involved with LIV Golf. O’Neil’s appointment represents the reach of LIV Golf’s early success and positions the league for the next phase of sustained growth as it remains focused on modernizing and supercharging the sport with a first-of-its-kind team competition and experience for the next generation golf fan around the world.    “On behalf of the Board of Directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years,” said LIV Golf Board Chairman Yasir Al-Rumayyan. “Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf’s position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come.”   “When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman. I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV’s success.”   Prior to being named CEO of LIV Golf, O’Neil served as CEO of Merlin Entertainments, responsible for overseeing the business operations and global growth across its 140+ attractions in 23 countries. Before Merlin, O’Neil served as CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment, and investment properties, where he oversaw more than $2 billion of growth in enterprise value centered on bringing innovation to the industry.   O’Neil has more than 25 years of experience in leading and managing global sports and entertainment brands. With a reputation for innovation, strategic and global brand development and partnerships, and a passion for culture and talent development, O’Neil has stewarded some of the sports and entertainment industry’s most renowned and iconic brands and properties, including the NBA’s New York Knicks and Philadelphia 76ers, the NFL’s Philadelphia Eagles, the NHL’s New York Rangers and New Jersey Devils, and the internationally ranked sports and entertainment arenas, Madison Square Garden and Prudential Center.   “The opportunity to lead a global sports league is a dream come true. I am grateful and humbly thank the members of the LIV Golf Board of Directors and its Chairman Yasir Al-Rumayyan for believing in my strategic vision, growth plan, and passion for this league,” said O’Neil. “LIV Golf is the world’s first global golf league and, with the best teams and players competing around the world, it represents sports entertainment at the highest level.   “What LIV Golf has achieved in just three years is remarkable – the game has been infused with a long overdue bolt of energy and innovation with the team model, players have increased freedom and rights, fans are getting the access they have always wanted, and the game has been brought to new markets that have been desperate for elite golf for decades.   “There has never been a better time to unlock real financial investment, bring team golf and innovation to the forefront, drastically lower the fan age demographic, and put fan experience and fun at the center of everything we do. LIV Golf represents the future of the sport and will ensure the future of the golf ecosystem for years to come.”   Announced as LIV Golf’s first CEO and Commissioner in October 2021, Greg Norman was a pioneer who helped pave the way for its significant growth and success during his three years leading the world’s first global golf league, including establishing its groundbreaking team and competition format, roster of the world’s top golfers and connections to many of the best courses in the world.   “First and foremost, congratulations to Scott. He is exactly the type of experienced professional who understands the unique and powerful combination of entertainment and sports that LIV Golf exemplifies. The league will be in very good hands with him at the helm,” said Greg Norman.   “I started this journey more than 30 years ago, knowing in my heart and mind that the game of golf and its professional players were undervalued, delivering a product that felt stagnant. With LIV Golf, we changed the game forever. None of this would have been possible without the vision and leadership of LIV’s Chairman Yasir Al-Rumayyan. He always knew what was possible and he never wavered from his belief that golf and the business of golf could be more than it was in the past.”   “I couldn’t be prouder of what we’ve accomplished or more pleased with where the league stands today. I’m excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf. LONG LIV GOLF!”

Excitement builds as countdown continues for inaugural Vilamoura Pro-Am

  The countdown is on as one of Europe’s newest amateur tournaments, the Vilamoura Pro-Am, gets ready to commence across three of the Algarve’s best golf courses in February 2025.

 

Set to be played from 10-14 February 2025, PGA Professionals and amateur golfers can still register, as limited spaces remain, for the hotly anticipated event. In addition to entering a team of four with their own PGA Professional, amateurs also now have the option to play as an individual and be assigned a team.  

 

The inaugural event will see three exciting rounds played across the Old Course, Millennium and Pinhal courses in Vilamoura, as well as a range of energising evening entertainment that includes a welcome reception, dinner & drinks party, and a farewell dinner.

 

 

Participants will have the exciting opportunity to play the Old Course, known as the ‘Grande Dame’ of the Algarve, which underwent a series of significant improvements last summer to cement its place among the best courses in Europe. In addition to on-course improvements, the venue also unveiled a refreshed brand identity alongside a new state-of-the-art Clubhouse.

 

Competitors will be hosted in 5-star premium accommodation at the Hilton Vilamoura, featuring the prestigious 7 Seven Spa, one of the largest in Portugal.

 

 

Nuno Sepulveda, Co-CEO at DETAILS, said: “Excitement is building as we prepare for the upcoming Vilamoura Pro-Am, which promises to be a truly exceptional event. Not only will it bring together incredible golfing talent, but it also offers a unique opportunity to showcase the beauty and vibrancy of Vilamoura. With several upgrades having been made to key sport and hospitality facilities in the area, we’re confident participants will experience the very best of what the destination has to offer, both on and off the course.”

 

PGA Professionals and amateurs interested in entering, either as a team or an individual, should visit www.vilamoura-pro-am.com to register.

 

 

Managed by DETAILS, a series of major developments and upgrades have been announced in recent times across the area, including the renovation of the Equestrian Centre and its return to the international showjumping circuit, as well as the unveiling of the first Els Club in Europe, reinforcing Vilamoura’s status as a quality leisure destination. 

 

For more information about the Vilamoura Pro-Am click here.