DUCA DEL COSMA REDEFINES FAIRWAY FASHION WITH DENIM LOOK GOLF SHOE

   

 

Melanie-Jane Luiten, the wife of Dutch Tour star and Duca del Cosma brand ambassador Joost Luiten, has co-designed a third limited-edition golf shoe, the GIORDANA MJ, aimed at women golfers who dare to be different both on and off the course.

Having previously collaborated on a popular shoe design, the MJ in White & Black, four years ago, Melanie-Jane was again approached by the luxury Italian golf fashion brand to co-design an extra-special style that is perfect for sunny golf outings and everyday wear.

The predominantly white premium Nappa leather shoe is complemented with striking denim panels on the heel and tongue of the design and light blue details. The use of denim has been inspired by the growing trend towards relaxed golfing outfits worn by younger golfers to deliver a supremely bold appearance that challenges traditional golf style and offers a fashion-forward option to wear over the summer months.

“I’ve really enjoyed teaming up with the Duca del Cosma design team again and I’m very proud of how the final product turned out,” said Melanie-Jane, who works at her family’s golf course, The Dunes, in Zandvoort, Holland. “Travelling the world to Tour events with our young son Dex and leading a busy lifestyle requires a super comfortable shoe so I placed a huge focus on this in the design process.

“The use of blue is a nod to Dex which gives it a personal touch and the chic denim ensures it looks the part with several golf and lifestyle outfits that defy traditional golfing looks so I can’t wait to see it on the feet of golfers, but they need to be quick as it’s a super limited-edition style,” she added. 

Handcrafted using the most premium and lightweight materials, the GIORDANA MJ features the highly breathable ARNEFLEX® memory foam insert sole with recycled cork to deliver incredible cushioning for all-day comfort. The strategically positioned nubs on the durable Airplay 8 outsole unit deliver enhanced stability during the swing and added grip while walking down the fairways and in everyday activities.

Away from the golf course, Melanie-Jane and her husband Joost have just launched a new healthy drinks company, LowCal Drinks, having been inspired by the popular Dutch golf drink Gele Peter. Melanie also works with the Joost Luiten Foundation to help introduce more Dutch children into golf and documents her travels in a blog - Melanie On Tour - in an effort to help Dutch golfers understand what life is like at an elite level on Tour.

The GIORDANA MJ shoe is available now in sizes 36-42 (EU) at an RRP of €179, while stocks last. More details can be found at https://ducadelcosma.com/products/giordana-mj-white-denim.

**Retailers are very much encouraged to contact Ron van Bekkum on 0031 (0)6-23090704 for further information on Duca del Cosma.